Today, search engines are used as an information resource, and as a weapon. Bad news, whether true or not, tends to attract attention. A building that is exploding is far more interesting than one that isn't. Internet Reputation helps companies and individuals with online reputation repair and proactive reputation management.
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How Long it Takes
The first positive effects of online reputation services can usually be seen very quickly sometimes in as little as a week. Complete changes take longer, depending on the severity of the issue (if there is an issue at all). Over time, search results change more and more. After a minimal period, you can stop when you're happy with the results.
No Long Term Contract
Many reputation management firms lock you into a long-term contract. Ours is only 90 days. You can stop when you're happy with the results.
The Cost of Online Reputation Management
Costs for online reputation management vary depending on the severity of the problem, whether it is a passive or active problem, whether Yelp reviews, Amazon reviews, or other review sites must be used, and the competitiveness of the key phrase (keywords) being focused on. Prices range from about $1000 and up. Each solution is dfferent, and the budget is flexible. Depending on the severity of the problem, the process can last many months. In the worst cases, a small maintenance campaign is needed to keep the positive news high in search results.
Our Difference
- We're in California. Many (probably most) online reputation management companies outsource your content to other countries such as China and India. We don't because we believe that culturally, you'll want the best most accurate reflection possible.
- We actually research your industry and your issue.
- Most online reputation management firms 'spam' search engines with cheap manufactured content. We don't spam. Our work is of the highest quality.
- We offer a reputation management strategy second to none. Our experience with RipOff Report removal and other forms of online reputation repair is unequalled.
- We build a long-term reputation management platform for you. We develop high-quality database driven, SEO friendly web sites for you that you own and control.
- Our services are confidential.
Anonymous Reputation Attacks
Search engines are often used to create negative information relating to a company or individual for the purpose of defamation. Many detractors know that most people click on only the first page of search results and rely on some level of search engine optimization to cause negative search results to rise. A negative in the first three positions of a search results page can deliver reputation damage many times that of a search result further down on page one, or on page two.
We've seen cases where a single individual used multiple computers at different locations with different false names and different disposable email addresses in attempt to appear as if many people supported the false information they posted on Ripoff Report, Complaints Board, and other sites. One online reputation project even involved a single individual pretending to be multiple people by using the names from the positive testimonials page found on the victims own web site.
Different Kinds of Issues
Whether anonymous, a known assailant, or someone using false identities, 'reputation terrorism' is a growing problem, especially when the negative search results are displayed on the first page of search results. Google's halo effect tends to add believability to search engine results, attackers use this to their advantage. Corporate brand reputation management, product reviews, service companies, and individuals require different approaches to internet reputation management.
Detractors Manipulate Search Engine Results
Google and other search engines attempt to post the most relevant information in search results using very sophisticated software, but the system is often easily manipulated. Detractors have learned that posting information to a site search engines already believe is important will almost guarantee high search engine placement of their postings. False allegations, misinformation, and negative Yelp reviews may appear on search results pages further back than page one, but a small amount of link building, posting on a popular site, or other forms of search engine optimization can make almost any web-based information leap to the first page of search results.
Eternal Content
Search engines take 'snapshots' of pages in time. They do this on the internet, and on users computers. In many cases, a negative comment will be saved to a visitors local hard drive simply by visiting a web page. In other instances various types of internet feeds, editorial comments, and the actions of people e-mailing or cutting and pasting can make a negative search result eternal. Internet Reputation Management helps clients dilute negative search results, drive them off the first pages of search result pages, and in some cases - when possible, eliminate the problem altogether.
Now more than ever, the knowledge of an online reputation management expert can help protect your internet reputation.
Factual Errors
Factual errors differ greatly than defamatory allegations; what some people refer to as online 'reputation terrorism' is the posting of damaging information online about an individual, product, service, or company. Many times the individual posting the information has shielded their identity by claiming anonymity in one form or another. Multiple profiles and accounts are created using false names and disposable e-mail addresses like Gmail or Yahoo mail.