Internet Reputation Repair: RipOffReport Removal for a retirement community.
The Retirement Community project is a good example of a Passive/Defensive Reputation Management program. The internet reputation repair program was initiated because an unknown (anonymous) reputaton assailant had posted negative (and untrue) information on a site called RipOffReport.com. RipOffReport is a website that anyone can use to post defamatory information about anyone else anonymously. Because of the popularity of the site, and it's high Google Page Rank, postings to RipOffReport tend to rise quickly in search results. Our client had a negative Rip Off Report posting in the number two position of a Google search for their name - just below the listing for the clients website. The opportunity loss for our client was significant.
Our first step was to find the problematic key phrases, and alternative versions of those key phrases. We ran tests using Google keyword tools as well as other software to locate the key phrases most damaging to the clients online reputation. Because the client was specific to a geographic location, we used variations of the location name as well including city and state (and various spellings and abbreviations) as part of their internet reputation repair service.
Having created a list of appropriate key phrases, we rated the key phrases according to the number of searches made monthly for each. The list was prioritized from most damaging to their online reputation to least damaging. Resource application (content creation and other aspects of Reputation Management services) was prioritized accordingly.
While there existed a large amount of information about the retirement community, it was mostly neutral in nature. Our objective was not merely to suppress the Rip Off Report posts, but to replace them with content that was glowing in nature (and of course true). We created five websites, ten profiles, video, press releases, articles and other types of online content based on a customized reputation content plan.
Web content was introduced gradually using different domain ownership and geographically diverse hosting environments. Profiles were written and differentiated from each other. Content was then systematically optimized for search engines and select content was interlinked.
Within six months the RipOffReport.com post was driven back to page seven in search results. Opportunity loss due to the effective removal of Rip Off Report was eliminated enabling an increase in revenues.
Internet Reputation Repair and Ripoff Report Removal by InternetReputationManagement.com.