How Online Reputation Management is Done

We Decide on a Stratagy

The reputation management strategies we use vary depending on a number of factors. For example:

• Is the project defensive or protective in nature?
• Does the issue have to do with negative reviews, press, bloggers?
• Is the information old or new?
• Is the information static, or is it being updated frequently?
• Do we have existing positive content to work with?

We Identify Existing Positive Information

We identify information that reflects positively on our clients reputations and meets certain technical criteria. For example:

• Positive reviews
• Press releases
• Charity work
• Positive facts
• Websites
• Blogs
• Profiles
• Articles

We Create & Optimize New Positive Information

We create new information to fill the gaps in the existing information by building, populating, and optimizing the content and then give you control. Over time the combination of promoted existing and new information moves up in search results and dominate the first pages of search results. Eventually, through multiple means, you own the various types of content populating the first page of search results pushing existing negatives off, or preventing negatives from encroaching on the first pages of search results.