What Do We Do?
We Decide on a Stratagy
The reputation management strategies we use vary depending on a number of factors. For example:
- Is the project defensive or protective in nature?
- Does the issue have to do with negative reviews, press, bloggers?
- Is the information old or new?
- Is the information static, or is it being updated frequently?
- Do we have existing positive content to work with?
We Identify Existing Positive Information
We identify information that reflects positively on our clients reputations and meets certain technical criteria. For example:
- Positive reviews
- Press releases
- Charity work
- Positive facts
- Websites
- Blogs
- Profiles
- Articles
We Create & Optimize New Positive Information
We create new information to fill the gaps in the existing information by building, populating, and optimizing the content and then give you control. Over time the combination of promoted existing and new information moves up in search results and dominate the first pages of search results. Eventually, through multiple means, you own the various types of content populating the first page of search results – pushing existing negatives off, or preventing negatives from encroaching on the first pages of search results.
How Much Does It Cost?
Degree of difficulty is the main indicator of cost and is based to a large extent on the strength of existing pages returned in search results; this strength is called Page or Domain Authority. Domains and pages at the top of search results generally have high page authority and high domain authority. We measure the authority (strength) of pages and design a program that will alter those search results by creating very strong pages that reflect your online reputation in the best possible light.
Less Difficult: If the first pages of search results have relatively low page / domain authority the cost and time necessary to achieve results is low, usually about $1250 per month for a limited number of months (3-6). Results continue to change over time, with a few considerations, you can direct Internet Reputation Management to cease when you are happy with results.
Challenging: Projects in the mid-range of difficulty range in cost from $2000 - $3000 per month.
Very Challenging: Very challenging projects often require investments upwards of $5000 or more per month. Lower budgets for more difficult projects are possible, they just tend to take longer to see results. The budget is ultimately up to the client.
Do You Have Online Reputation Testimonials?
Yes, we provide internet reputation testimonials and references. However, our clients prefer to remain anonymous. When references are requested we check with specific clients first, get their permission, then share references and testimonials on a one-to-one basis with prospective clients. For more information on testimonials and references, please contact your Internet Reputation Management Account Representative. Can You Provide Samples of Your Work? Yes. We provide samples of our work on a case-by-case basis. Like testimonials, work samples are provided only with permission of clients. We can provide samples of press releases, SEO copywriting, websites, blogs, and more.
Is There a Long-Term Contract?
No. You can stop with 30-days notice after the initial 90 days.
Can I Request Certain Content Be Promoted?
Yes. We encourage you to identify positive content you would like promoted. We measure the technical aspects of the content (web page, blog, review, etc.) and decide if promotin that content will benefit you.
Do I Get Reports?
Yes, you will receive reports monthly or quarterly.
What Do I Have to Do?
Initially you need to provide as much positive content about key phrase as possible. Then we create a plan, and execute. You will want to check search results daily, we suggest you do it weekly after the first month or so. If there is a big jump, our software will usually find it and we'll alert you.