Blog:
Blog is a combination of the words 'web' and 'log'; a blog is an online journal that contains periodic posts. Posts are generally in reverse-chronological order, but not always. Popular free blogging software such as Blogger and WordPress make it simple for anyone to start and maintain a blog.
Cloaking:
Cloaking is to direct a search engine bot to a different page from that appearing in a browser window. Cloaking is is a means of getting higher rankings, albeit 'illegally'. Cloaking is considered spamming. Cloaking is bad. We don't do it.
Cost Per Click:
Cost Per Click is the amount you are charged when someone clicks on a sponsored link. Your sponsored link is something like Google AdWords - the results that come up on the right column of a Google search results page.
Crawler:
A search engine program that searches the Internet, they store web addresses (URL's) and index key words, text and links. Also referred to as robots, spiders, or simply as 'bots'.
Directory:
A directory is hierarchical listing of Web sites compiled by human beings rather than by machines. (A Directory is like Yahoo! Directory, and DMOZ)
HTML
HTML (HyperText Markup Language) is what allows web pages to be viewed. To view the HTML in a web page, right click on the web page and select View Page Source. HTML includes code that allows various attributes of a web page such as text, graphics, and links, to be displayed in your web browser.
Index:
An Index is a database catalog you can search containing documents like web pages that have been compiled by a search engine.
Internet Reputation Management:
Internet Reputation Management is act of eliminating or reducing the effects of negative publicity in search results. Internet reputation management involves actively optimizing pages to both 'push' negative results further back in search results where they will most likely not be seen, as well as 'pull' positive search results higher in search engine result pages. Often, internet reputation management includes the creation of positive articles, press releases and web sites intended to replace the negative publicity.
Keyword:
A Keyword or Key Phrase is something someone uses while performing a WWW search on search sites like Google, MSN, Yahoo, Ask or other search engines or directories.
Keyword Density:
Keyword Density is the number of times that a keyword phrase is used on the page of a website. It is the number of words in all keyword mentions that is then divided by the number of words on a web page.
Landing Page:
The Landing Page is the page a web user reaches after clicking on the link in the Search Engines results page. This could be the home page or a page deep within the site. Landing Pages are often used for PPC.
Link Popularity:
Link Popularity is the number & quality of web links on other sites that are pointed to a specific Web page. Search engine algorithms increasingly use Link Popularity to determine their rankings. Often known as Page Popularity.
Mirroring
Mirroring is many duplicate web sites or web pages, often on different servers using different domain names and often different IP addresses. Mirroring is registering multiple copies with various search engines, it is often considered spamdexing, due to the fact that it appears to increase the relevancy of the web pages. This technique is often detected by search engines and the website can be penalized or blacklisted.
PageRank
PageRank is a link analysis algorithm, which assigns a numerical weight to each element of a set of web documents with the purpose of measuring its importance relative to other web pages. The algorithm may be applied to any collection of entities with reciprocal quotations and references. PageRank was developed by Larry Page (hence the name Page-Rank) and Sergey Brin as part of a research project about a new kind of search engine (eventually called Google).
Paid Inclusion:
Paying for inclusion in a search engine or directory index; it is also called "Pay for Inclusion" [PFI].
Paid Placement:
Paid Placement is paying for a link to be included on a search results page, usually at the top or on the right side of the regular search results page, often with the label "Sponsor Results"
Search Engine:
A search engine is the software program that searches an index or database and returns matches to a users query. Search engine is often used interchangeably with 'spider' and 'index'.
Search Engine Optimization:
Search engine optimization is a general term relating to techniques that can be used to increase a Web pages' results position in a search engine query result page. SEO usually involves changing the Web pages' code and written copy as well as creating quality, themed, incoming links to the web page or pages.
SEO Web Design:
Web design that incorporates search engine friendly URL's, easily crawlable site and navigation structure, pages relevant to searchable terms, XML site map generation, SEO copy writing, relevant cross-linking, an inbound linking program and other factors favorable to sites that tend to rank highly in search engine results pages. SEO web design is practiced by Internet Reputation Management
™ .
Source Code:
Source code is the programming code that produces a web page, it is often referred to as HTML code. To see the source code of a web page, right click on the page and select 'View Source'.
Spam:
Often used with e-mail, but also applies to SEO. It includes techniques such as mirroring, cloaking, doorway pages (also called gateway or bridge) used to trick the search engines into giving the page a higher ranking or listing in the results set. Bad... very bad. We don't do it.
Spider:
See Crawler
Acronyms:
CPC = Cost-Per-Click
PFI = Pay for Inclusion
CTR = Click Through Rate
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SERP = Search Engine Results Page
SEP = Search Engine Placement