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Review Management

Review Management

Yelp reviews can be life or death for service companies. It is a fact that people rely on other peoples opinions when choosing what restaurant to visit, the best florist, or when looking for a good chiropractor. Yelp has become a powerful force for success, or failure in the web reputation management matrix.

Consumer ratings and reviews, such as those seen on Amazon.com make the difference between prospects and customers and directly affect the online reputation of companies and products. This article discusses how companies use consumer reviews using the Amazon.com reviews example.

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