Anyone can destroy your reputation online, you need a guardian against reputation damage. Someone to act as protector against current and future reputation attacks. Internet Reputation Management is your ally against future online reputation threats and current reputation problems.
Active/Defensive reputation problems occur when an attacker continues to post negative information - the freshness of the information makes reputation problem solving more of a challenge.
Defensive reputation issues often take the form of negative reviews, blog comments, court documents, or journalism. The difference between an active reputation problem and a passive one is whether it is happening now, or is a lingering problem from the past.
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